Based on the latest available data, here’s a breakdown of Australia’s best-selling trucks by unit volume:
Overall Truck Market (including Light Commercial Vehicles):
While the inclusion of light commercial vans skews the overall figures, it’s important to note the top performers in the broader category. According to the Truck Industry Council (TIC) data for the full year of 2024:
- Isuzu: Sold 13,402 units across all segments (light, medium, and heavy duty). They have maintained market leadership for a remarkable 36 consecutive years.
- Hino: Followed in second place with 5,075 units.
- Fuso: Secured the third position with 3,827 units.
Heavy Duty Trucks (typically prime movers and rigid trucks over 15 tonnes GVM):
In this crucial segment, which often reflects the health of the freight and logistics industries, the top performers in 2024 were:
- Kenworth: Led the heavy-duty segment with 3,774 units sold. Kenworth has a strong reputation and local manufacturing presence in Australia.
- Volvo: Was a close second, selling 3,115 heavy-duty trucks. Volvo has been increasingly competitive in this segment.
- Isuzu: Despite not having a prime mover in their range, Isuzu still achieved a commendable third place with 2,481 units, primarily through their heavy rigid models.
Medium Duty Trucks (rigid trucks typically between 8 and 15 tonnes GVM):
This segment is often dominated by Japanese manufacturers, focusing on distribution and urban delivery roles. In 2024:
- Isuzu: Was the clear leader with 4,116 units sold, holding a significant market share.
- Hino: Came in second with 2,371 units.
- Fuso: Occupied the third spot with 1,027 units.
Light Duty Trucks (rigid trucks and cab chassis typically between 3.5 and 8 tonnes GVM):
This segment caters to a wide array of applications, including last-mile delivery and trades. In 2024:
- Isuzu: Again held the top position with 6,805 units. Isuzu has a long-standing dominance in the light-duty truck market in Australia.
- Fuso: Secured second place with 2,064 units.
- Hino: Was close behind in third with 1,909 units.
Important Considerations:
- Data Source: The figures above are based on the Truck Industry Council (TIC) data, which is the most widely recognized source for new truck and van sales in Australia.
- Year: The data reflects sales for the full calendar year of 2024.
- Unit Volume: The ranking is based on the number of new trucks sold (unit volume). Market share by value might differ.
- Light Commercial Vans: The overall market figures include light commercial vans (over 3.5 tonnes GVM), with Mercedes-Benz and LDV being key players in this segment. If vans were excluded, the overall rankings would be based purely on the truck segments mentioned above.
- Fluctuations: Market share and rankings can change year to year due to various economic factors, new model releases, and manufacturer strategies.
In summary, Isuzu stands out as the best-selling truck brand in Australia by overall unit volume in 2024, maintaining its long-held leadership across the light and medium duty segments and also performing strongly in the heavy duty category despite not offering a prime mover. Kenworth and Volvo are the leaders in the heavy-duty sector, while Hino and Fuso are key competitors in the light and medium duty segments.